About Us
During the past 16 years we have helped more than 100 clients reach their marketplace. As a professional consulting firm, we are focused on using online strategy & website development to grow revenues and compete online. We are located in Villanova, Pennsylvania. Call us to discuss how we can help your business.

Telephone: 1.610.519.1000.

John Deneen, Esq., Online Strategy & Business Development Consultant

• Identify and champion executable online business strategies that grow revenue
• Create revenue model that reflects the current business, research and evaluate the competitive landscape, internal resources and legal environment, identify and champion online strategies and business development opportunities with ROI/KPI metrics
• Acquire and manage intellectual property, which includes domain names, copyrighted content, brands and trademarks; manage content and software development, manage licensing and compliance, create site privacy policy and terms-of-use agreements
• Provide information architecture, which includes the creation of use-cases, site maps, wireframes, functional requirements and process flow diagrams; conduct usability testing
• Oversee the project management of creative and technical resources to execute strategies
• Direct online marketing, which includes the management of traffic analytics, conversion tracking, keywords, search engine optimization, email campaigns, paid placement and social networking; track marketing data against business model and ROI/KPIs
• Manage sales, which includes lead generation, contact management systems, proposal development, contract negotiations, direct sales efforts and sales pipeline management
• Secure funding and achieve capitalization efforts through the creation of a business plan, executive summary, pro-forma financials, sales and marketing plan, and by successfully pitching to investors

Education & Professional Affiliations:

Juris Doctor (J.D.) , Villanova School of Law

Villanova, Pennsylvania

Physics & Philosophy BA , Catholic University

Washington D.C.

Licensed Attorney in Pennsylvania

Board Member for Enchantment Theatre, a nonprofit children’s theatre

Member of Screen Actors Guild

Conversational in Spanish & German

Caroleigh Deneen, MSE, Senior Information Architect

• Provide information architecture services with strong technical foundation in web applications, with specific expertise in wireframing, site map creation, use case development, online navigation systems and taxonomies, browser-based interactive design and large-scale implementations
• Translate business requirements into functional specifications, develop logical and navigable user experience structures, design architectural schematics and content flow models
• Direct search engine optimization and traffic development efforts, manage domain name integration, on-site and off-site key word optimization, copywriting, and traffic analysis
• Oversee professional website engagements, delivering services in accordance with requirements and budget
• Provide a broad range of website development services, with hands-on experience in application architecture, coding, programming, database modeling and integration, and content management integration
• Manage product development lifecycle for large-scale products, serve as a liaison between sales team and developers to define requirements, oversee milestone tracking, budgeting, and rollout software and training to clients

Education & Professional Affiliations:

Master's of Science in Engineering (MSE) in the Management of Technology , University of Pennsylvania

Philadelphia, Pennsylvania

BA Psychology, Rosemont College

Rosemont, Pennsylvania